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About Aloreen

Empowering women and salons through technology

Our Mission

At Aloreen, we believe every woman deserves access to premium beauty and wellness services with trust, convenience, and transparency.

We're building the leading salon discovery and booking platform in Saudi Arabia, connecting women with exceptional beauty experiences while helping salons reach their full potential. Founded with a deep understanding of the Saudi beauty market and women's needs, we're committed to revolutionizing how beauty services are booked and experienced.

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Our Core Values

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Women-Focused

We're dedicated to creating a platform by women, for women, focused on their unique needs and preferences.

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Premium Quality

We curate only the best salons with verified reviews and top-rated services to ensure quality experiences.

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Trust & Safety

Safety and security are paramount. We ensure secure transactions and protect customer and salon information.

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Innovation

We continuously innovate to provide the best technology and experience for both customers and salons.

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Community

We build a supportive community that celebrates beauty, wellness, and self-care for all women.

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Transparency

We believe in transparent pricing, honest reviews, and fair partnerships with all stakeholders.

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Our Story

Aloreen was founded by a team passionate about the beauty industry and women's empowerment. We noticed that despite Riyadh's thriving salon scene, women struggled to find, compare, and book their preferred services seamlessly. Salons, meanwhile, faced challenges reaching new customers and managing bookings efficiently.

We launched Aloreen to bridge this gap—creating a modern platform that celebrates beauty, empowers salons, and gives women control over their self-care journey. Today, Aloreen connects thousands of female customers with hundreds of salon partners, making beauty accessible and convenient for everyone.

10K+

Happy Customers

500+

Partner Salons

50K+

Bookings Completed

4.8★

Average Rating

Our Team

Meet the passionate people behind Aloreen

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Hana Al-Rashid

Founder & CEO

Visionary leader with 15+ years in tech and beauty industry expertise.

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Noor Al-Ali

CTO

Tech innovator building scalable platform architecture.

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Sarah Al-Nasr

Head of Operations

Operations expert ensuring seamless salon and customer experiences.

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Lina Al-Qahtani

Head of Growth

Growth strategist connecting salons with customers.

Ready to Transform Your Beauty Experience?

Join thousands of women discovering and booking their perfect salon experience.

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